—
eBay Search Filters and Navigation (Just A Preview!)
Efficiently guiding buyers from discovery to decision
Goals
Efficiently guide buyers from discovery to decision with core navigation tools, contextual options for specific shopping needs, and personalized experiences tailored to each user.
There's No "I" In Collaboration...wait...
As Design Lead, I helped foster a close partnership with Product, User Research, and Engineering in order to develop the strategic vision through both extensive consultation with key partner teams (ex: Motors, Fashion, Collectibles), as well as with eBay Product and Design leadership.
A Problematic Buyer Experience...
User feedback over time has clearly indicated that the tools available on the Search Results Page (SRP) for narrowing down results creates a high level of cognitive load due to various factors, including:
• High density of elements on page
• Duplicate entry points
• Lack of clarity on ‘next best actions’
Get In Touch To Go Deeper!
I would love to dive deeper into the nuances of my work at eBay, and discuss the process involved in making this experience come to life, including:
• Competitive analysis
• Research studies
• A/B testing
• Development of “phase” strategy
• Exploration of, and contribution to, the eBay design system
• Roadblocks, re-orgs, and re-thinking
• Results!
